four-square

Have you ever found yourself feeling lost on what type of content you should be posting on social media?

We’ve all been there!
So, we dug deep and found some great solutions to make things just a little easier for you.

Let’s be real for a second.

When it comes down to it, people aren’t just buying stuff – they’re after a vibe, a feeling, an experience. That’s why it’s crucial to put out content that resonates with your audience’s emotions. If your content induces a feeling in your audience, they’re way more likely to react and interact with it.

Now, when you’re shouting about your latest offer or product, here’s the golden rule: don’t make it all about the thing you’re selling – make it about your audience. Get inside their heads and ask yourself: What’s the big deal? Why would they be excited about this?

Once you’ve got that figured out, it’s time to sprinkle on some magic – also known as the hook.

80% of your content’s success all comes down to the hook. It’s what gets people curious and itching to find out more.

Here are some of our favourite hook examples to make your content stick:

1. “DON’T DO ___ UNTIL YOU WATCH THIS VIDEO”
Challenge the audience’s perspective by telling them to not do something they commonly do.
Example: “Do not use normal toothpaste again until you watch this video”

2. “THIS ONE IS FOR ___”
Address your target audience directly by saying who the video is intended for from the get go.
Example: “This one is for graphic designers”

3. “IF YOU’RE NOT A ___ KEEP SCROLLING”
Similar to the previous hook, you’re directly talking to the type of audience you want to reach.
Example: “If you’re not a gamer keep scrolling”

4. “DO YOU WANT ___?”
Talk about something unique your brand offers to make the audience aware of your USP’s.
Example: “Do you want to clear up your skin with no side effects?”

5. “WHY AREN’T MORE PEOPLE TALKING ABOUT ___?”
This is your chance to talk about your brand and any new features or launches.
Example: “Why aren’t more people talking about Coca Cola’s latest flavour?”

Ultimately, it’s not just about getting likes – it’s about building a real connection with your audience. When you hit them with content that really speaks to them, you’re not just making sales – you’re building a community.

So, next time you’re scratching your head over what to post, remember: it’s not about the product, it’s about the vibe.

Keep it real, keep it fun, and watch those numbers roll in! 🚀

POPULAR STORIES

READY to START

When you choose Ballotra, you’re not just hiring an agency; you’re gaining a team of experts, invested in your success.

READY TO START? READY TO START? READY TO START?

Get in
touch