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The reason shareable content is THE most important kind of content for brands is because it’s the most powerful for turning AWARENESS into CONSIDERATION.

In a recent study, Hootsuite found that shared posts spurred consideration behaviours in 82% of people at least once in the last year, compared to 74% for organic and 67% for paid.

All business owners will know, no matter what the product or service, that moving from awareness into consideration is a critical and often challenging step in the buyer journey.

Shared content by friends, family, people you follow & people you TRUST, is an incredibly powerful form of social proof that’s extremely persuasive.

But here’s the real magic: shared content doesn’t just push people from awareness to consideration; it’s also the secret sauce for building genuine connections with your audience. It’s like laying down bricks in the foundation of a solid relationship with your customers. With each share, you’re not just selling a product – you’re building relevance and trust, one click at a time.

So, next time you’re crafting content, remember: shareability isn’t just a bonus – it’s the key to unlocking hearts, minds, and brand loyalty.

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