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We specialise in revitalising brands, breathing new life into existing identities to ensure they remain relevant and impactful.
From refining logos to refreshing color palettes, we elevate your brand’s visual identity to leave a lasting impression on both new and existing customers.

border-img how we do it

Our approach to brand refreshment is grounded in a deep understanding of your brand's history and your aspirations for its future.

01.

DEFINE PROJECT GOALS

Before diving into the creative process, we initiate discussions to clearly define the objectives and desired outcomes of the brand refresh, including which elements of the current branding should be improved upon. This crucial step ensures alignment between our team and yours, setting the foundation for a successful collaboration.

02.

BRAND AUDIT

Through a comprehensive brand audit, we examine every aspect of your business, including its current brand identity and market positioning. This in-depth analysis provides valuable insights into your brand's strengths, weaknesses, and opportunities for enhancement.

03.

CREATIVE DISCOVERY

We delve deep into your brand's essence, personality, and unique selling points, ensuring that your brand's identity is clearly defined in the new branding. By researching your particular niche and understanding industry trends, we craft an updated brand identity that reflects your business to its fullest potential.

04.

BRAINSTORMING

Drawing on insights from the brand audit and creative discovery phase, we come up with concepts that align with your brand.

05.

BRAND CONCEPT DEVELOPMENT

Following the results from our brainstorming sessions, we refine and develop branding concepts that encapsulate your brand's identity. While a Branding Refresh may involve updating certain elements, it should still maintain the core essence and recognizability of your brand. Careful consideration is given to preserving brand equity and ensuring consistency across all touchpoints to maintain trust and familiarity with your audience.

06.

BRAND DESIGN & TESTING

We meticulously craft logo marks, colour palettes, typography, and imagery that embody your brand's updated look. Every design element undergoes rigorous testing to ensure accessibility and optimisation, guaranteeing that your brand is visually represented accurately and inclusively. Through this comprehensive process, we strive to create a brand identity that resonates with your audience and stands the test of time.

07.

REFINEMENT

Feedback is integral to our process. We carefully analyze your feedback and iterate on the designs, refining and enhancing them to perfection. This iterative approach ensures that the final deliverables meet and exceed your expectations.

08.

DELIVERY

With the designs finalised and approved, we provide comprehensive deliverables, including logo variations, assets for your social media pages and website, and detailed brand guidelines. Our goal is to equip you with everything you need to maintain a cohesive and impactful brand presence across all platforms and touchpoints.

FAQ's

You may find the answer to one of your questions here, otherwise please do not hesitate to contact us to find out more about our services.

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What is a Branding Refresh, and why might my business need one?

A Branding Refresh involves updating and refining elements of your existing brand identity to better align with current market trends, audience preferences, and business objectives. Your business might need a refresh to stay competitive, attract new customers, or reflect changes within your company.

What’s the difference between the Brand Identity and Brand Refresh services?

A Brand Refresh involves updating and refining existing brand elements, while a complete Brand Identity involves designing a brand from the ground up, often including a new logo and overall brand strategy. A refresh is typically less disruptive and preserves more of the existing brand's equity.

READY to START

When you choose Ballotra, you’re not just hiring an agency; you’re gaining a team of experts, invested in your success.

READY TO START? READY TO START? READY TO START?

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