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When it comes to shaping a brand, we ensure to design an eye-catching brand identity that is instantly recognisable and leaves a lasting impression on potential and existing customers. We do this through careful and strategic decisions, from choosing a colour scheme to creating your logo, ensuring that your newly designed brand resonates with your target audience and stands out from your competitors.

border-img how we do it

Our branding approach is based on a deep understanding of your brand story and overall brand goals.

01.

DEFINE PROJECT GOALS

Before diving into the creative process, we initiate discussions to clearly define the objectives and desired outcomes of the brand. This crucial step ensures alignment between our team and yours, setting the foundation for a successful collaboration.

02.

BRAND AUDIT

Through a comprehensive brand audit, we assess every area of your brand including its current identity and market positioning. This provides us with useful information into your brand's strengths and weaknesses.

03.

CREATIVE DISCOVERY

We dive into your brand's personality and unique selling factors to ensure that your brand identity is not only unique but also tailored to your industry. After researching your niche and industry trends we are able to craft a brand identity that takes your brand to the new level and positions your brand as a market leader.

04.

BRAINSTORMING

Based on your insights from the brand audit we have internal brainstorming sessions were we discuss creative concepts that align with your brand.

05.

BRAND CONCEPT DEVELOPMENT

Following the results from our brainstorming sessions, we refine and develop brand concepts that encapsulate your brand's identity and aspirations. These concepts serve as the blueprint for crafting a distinctive and memorable brand identity. From the results gathered in our brainstorming session we refine and develop the concepts that align best with your brand goals.

06.

BRAND DESIGN & TESTING

We meticulously craft logo marks, colour palettes, typography, and imagery that embody your brand's vision and values. Every design element undergoes rigorous testing to ensure accessibility and optimisation, guaranteeing that your brand is visually represented accurately and inclusively. Through this comprehensive process, we strive to create a brand identity that resonates with your audience and stands the test of time.

07.

REFINEMENT

Feedback is integral to our process. We carefully analyse your feedback and iterate on the designs, refining and enhancing them to perfection. This iterative approach ensures that the final deliverables meet and exceed your expectations.

08.

DELIVERY

With the designs finalised and approved, we provide comprehensive deliverables, including logo variations, assets for your social media pages and website, and detailed brand guidelines. Our goal is to equip you with everything you need to maintain a cohesive and impactful brand presence across all platforms and touchpoints.

FAQ'S

You may find the answer to one of your questions here, otherwise please do not hesitate to contact us to find out more about our services.

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WHY IS BRANDING IMPORTANT FOR MY BUSINESS?

Branding gives your business an identity, making you memorable to existing customers as well as new ones. Your brand identity makes you more recognisable, which in turn makes consumers more aware of your products or services!

How long does the branding process usually take?

While the time frame varies from project to project, our clients are always kept up-to-date with our progress.

How do you ensure that the final brand design accurately represents my brand's values and vision?

We always make sure to keep our clients involved with every step we take to ensure alignment from both sides.

What’s the difference between the Brand Identity and Brand Refresh services?

A Brand Refresh involves updating and refining existing brand elements, while a complete Brand Identity involves designing a brand from the ground up, often including a new logo and overall brand strategy. A refresh is typically less disruptive and preserves more of the existing brand's elements.

READY to START

When you choose Ballotra, you’re not just hiring an agency; you’re gaining a team of experts, invested in your success.

READY TO START? READY TO START? READY TO START?

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